In the past Google mobile search has extended to desktop and tablet users, the company has announced this future. It is a notice of all commerce websites and online stores that make online sales and purchases – Google’s latest changes are seen as a new benefit for mobile users, how they will find relevant and friendly mobile websites. Don’t say that this is not a change but an opportunity you will not miss.
AdWords Vice President of Product Management Jerry Dischler was quoted as saying, “We have reached a point where more Google mobile search is available on desktop in 10 countries, including the U.S. and Japan.” Eight other countries have not been specified yet.
… “We’ve come to the point where there are more Google mobile and desktop search services in 10 countries, including the U.S. and Japan.”
This crossover by advanced search method clarifies Google’s focus on mobile search. Most of its searchers are on Smartphones – tablet searches are integrated with desktop searches – so Google needs to make sure the search engine and website experience is as good as possible.
That experience extends the search to selected search results. Researchers hold Google accountable for the accuracy of the page they visit, but the information they have on that one-off release from Google reflects all of Google’s customer activity. So Google’s recent use of the “Mobile-friendly” algorithm, which works to connect mobile searchers with mobile-ready sites.
Sometimes, the best answer to a mobile search query is not a web page, but the content found within the mobile app. In April, Google announced that it would provide page links within mobile apps, not only for the app’s installed viewers, but also for all mobile searchers on Android devices. This is good news for ecommerce sites with excellent apps that have trouble expanding the user base of their app, as Google search results can help increase input rates and increase re-engagement from existing users.
The world of mobile search can be confusing, however, with many different areas to focus on. Use this as a guide to clarify options and work with your marketing and development teams to plan a course to take advantage of the new popular mobile search.
Mobile Web Search
The only good thing you can do is grow customers and the conversions that are driven by mobile web search using a friendly site. Sites that use responsive design are easily accessible for mobile. But different mobile sites can also be used easily, as long as the appropriate mobile annotations are used as described in Google’s mobile guide.
Just remember that Google is a mobile friendly judge for organic search operations, not your vendors or developers. To ensure that your site meets certain Google Mobile Friendship Terms, enter the URLs of your site’s pages in a good Google mobile survey.
The test will identify which pages are missing and failing, and provide guidance on how to resolve issues. To find out more about Google’s algorithm updates and reviews, see my article “SEO: ‘Mobilegeddon’ Is Here, Now What?”
When providing customers with a mobile app and mobile website, you will need to consider upgrading both your app store page and the app itself to increase your access to mobile searchers.
Mobile Apps: Search Store App
With app store creation, your goal is twofold: increase your app visibility in in-app store search results, and improve app page ranks in major search engines as well. The ultimate goal is to increase your input levels for your app and out of your competition.
The title of the app and the definition functionality are similar to the traditional functionality of traditional search. Do your keyword research to understand the words your audience might use when they want an app that does what your app does. Avoid marketing heavy headlines and stick to descriptive words. If your product is well known, include it at the end.
The description should also be based on your customers’ language rather than referring to your company’s advertising. Explain what the app does and how it will benefit the mobile user, rather than using advertising phrases that mean little to your audience.
Classification issues, too. Select the categories your app comes from carefully, as they can also affect your installation ratings. Install in your app incorrectly and you will get low visibility and a few installs based on app shortages.
It doesn’t matter if you set up an iPhone, Android, or Windows, these are the advanced search pieces that contribute to discovery.
Once your app becomes available, however, some things start to work. The app icon is the first thing users will see when they are exposed to a sea of apps. Make sure yours is of the highest quality and stand out. On the page itself some things work, such as the quality of the screen shots that show what the user can expect from the app, ratings and updates from other users, and more. Make it clear that the app comes from an official source, a reputable and reliable brand, unlike a copy of the copycat malware that uses your product.
Mobile Apps: Application Index and Advanced Links
Improving your app store pages reveals potential improvements in app store visibility, but making good use of the app itself can boost your audience across all Google mobile browsers using Android devices. When apps use the app index, Google can show you the search results for Android devices that include content within the app.